Today’s guest is Peter Swain.
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Today’s Guest
Peter Swain
Peter is a serial entrepreneur, AI strategist, and one of the leading voices helping purpose-driven business owners harness the power of Artificial Intelligence — without losing their humanity. He’s built and advised eight-figure companies, and today works with entrepreneurs around the world to help them use AI to grow smarter, more resilient, and more meaningful businesses. He is also the father of two kids.
You’ll Learn:
- Why AI is not optional for entrepreneurs and what “thrive or die” really means for your business and your family’s financial future
- The four levels of AI adoption — and how to move from using it as a glorified Google to building end-to-end businesses that run without human intervention
- How Peter is building a business he projects could generate over $100 million a year with zero human employees — and the jaw-dropping math behind it
- Why context matters more than prompting — and the 500-to-1 ratio that will immediately improve everything you get out of AI
- Peter’s simple 15-minute-a-day prescription for any parent or entrepreneur who doesn’t know where to start with AI
- The concept of “whole life decision making” — how Peter feeds AI his spiritual, financial, family and personal goals so every business decision serves his whole life, not just his bottom line
- What 30% unemployment could actually look like — and the three solutions being discussed at the highest levels of government and business
- Why Peter is focused entirely on soft skills when raising his kids — empathy, adaptability, resilience and communication — and why those are the skills AI still can’t replicate
- How Peter’s kids are already learning entrepreneurial thinking at home — with debit cards, chores, and pitching dad for what they want
This episode will challenge the way you think about work, freedom, technology and what it means to set your kids up for a future that looks nothing like today.
Thanks for listening!
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Thanks to Peter for joining me this week!
In case you missed it, make sure to catch up on the last episode “Episode 78: Inside a Classroom Economy Where Kids Pay a Mortgage | Robert Coutts”!

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