Today’s Guest
Joe Bryan
Joe is the creator and producer of “What’s the Problem”, a powerful short film that demystifies the flaws in our current financial system. He is a Founder, Advisor and Investor. He spent a decade in Investment Banking, and a decade as an Entrepreneur. Through this film, Joe set out to create a resource that breaks down complex economic ideas into language everyday people — especially parents — can understand. His work aims to empower us to question the status quo, understand the root cause of the problems we are all facing, and help prepare themselves for a future rooted in financial freedom and sovereignty. Joe is based in the United Kingdom.
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You’ll Learn:
Justin sits down with Joe Bryan, the creator of the viral short film “What’s the Problem?”—a video that has reached millions by exposing the flaws in our financial system. Joe shares his personal awakening to the corruption baked into modern money and explains how today’s economic challenges all trace back to the broken foundation of fiat currency.
We dive into the concept of currency debasement, why prices should actually be falling over time, and the uncomfortable truth that the purchasing power of all fiat currencies trends toward zero. Joe also unpacks why this matters for families, what the future of money might look like, and most importantly, how parents can prepare their kids to navigate—and even thrive in—a rapidly changing financial world.
If you’ve ever wondered what’s really wrong with money, and what we can do about it, this episode will challenge your perspective and leave you thinking differently about the future.
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Thanks to Joe for joining me this week!
In case you missed it, make sure to catch up on the last episode “Episode 71: Raising Entrepreneurs: Lessons from The World’s Most Disciplined Man | Craig Ballantyne”!

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